Top of The News
by Steve Ellwanger
The FDA's proposed criteria would disqualify the "overwhelming majority of the ready-to-eat cereals on the market from using the term 'healthy,'" companies say. Read the whole story
SKIN CARE
by Sarah Mahoney
With a new #MoisturizeLikeaDerm campaign, the L'Oreal brand hopes it can get attention with its own blend of skin-fluencers, dermatologists and senior citizens. Read the whole story
APPAREL
by Sarah Mahoney
While most people associate the workwear brand with hardhats and hammers, the new "Outdoor Office" campaign hinges on Gen Z's desire to think like … Read the whole story
SPIRITS
by Steve Ellwanger
Jameson is turning paid-time-off (PTO) into SPTO-St. Patrick's Day Time Off-in a campaign featuring actor and producer Regina Hall. Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
BK is bringing back its Melts and adding a new version of its Chicken Fries, as the QSR attempts to create some excitement in … Read the whole story
by Fern Siegel
Miller Life's will grind up its old sexist beer print ads, displays and posters into something useful - and give it to more than … Read the whole story
by Fern Siegel
P&G's newest Scope product tweaks the oral-care experience in a splashy way. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most companies are increasing their martech spend, but not all are pleased with the results. Read the whole story
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by Richard Whitman, Columnist
Publicis Milan is the top-ranked ad agency and Ogilvy the top agency network according to the just released WARC Creative 100 Rankings 2023. WPP … Read the whole story