Top of The News
by Steve Ellwanger
NARB determined that several ad claims overstated "the extent to which plastic bottles currently sold by ABA members are made from recycled plastic." Read the whole story

APPAREL
by Sarah Mahoney
Carter's organic baby line makes its first move into adult clothing, expanding to include moms-to-be. Read the whole story

BEVERAGES
by Steve Ellwanger
"Choose More" chronicles Lopez' daily fitness routine to promote an active lifestyle -- which the brand credits for her "multifaceted success." Read the whole story

PHARMA
by Les Luchter
Low-key content marketing! Film presents case histories of eczema sufferers, with Abbvie's name mentioned only in a "presented by" credit at the end. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The company took to the streets to ask people to confess their funniest, steamiest and most memorable moments with their cars. Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
A copywriter on Reddit recently asked "Are you worried about AI?" and got more than 100 comments, many of them from doomsayers. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The home security company is partnering with Google for expanded monitoring, with no-worries messages about package delivery -- not the burglar in the bushes. Read the whole story
by Fern Siegel
Juju Mexico finds unique way to pair beer and Jagermeister. Read the whole story
by Steve McClellan
According to Coca-Cola it is the first company to use the latest versions of DALL-E and GPT to create AI-based artwork. The company worked … Read the whole story
by Ray Schultz
A similar federal bill was dropped last year while facing Read the whole story
COMMENTARY
by Ray Schultz, Columnist
The average global click rate is 3.96%, Sendinblue reports. How are you measuring up? Read the whole story