All that money brands spend on planet-friendly messaging? America isn't buying it, according to a GfK study. Read the whole story
Nestle's Sweet Earth Foods is doubling down on taste to re-engage with people whose experience with plant-based foods failed to meet their expectations. Read the whole story
In a Dunkin' spot, Affleck expresses some skepticism after one worker says he loves Matt Damon. "I mean, some of his work..." says Affleck. Read the whole story
"Whip the Ballz," campaign is sponsored by Whipshots, the vodka-infused whipped cream and BuzzBallz, a ready-to-drink cocktail brand. Read the whole story
Ito will add customer experience (CX) activities to her marketing responsibilities as MMNA changes the definition of "customer." Read the whole story
But attorneys representing patients who have ovarian cancer and mesothelioma are calling the settlement of $8.9 billion "woefully inadequate." Read the whole story
Charlotte Rambaud replaces Stephanie Bertrand-Tassilly, who had been both global communications chief and head of corporate social responsibility. Read the whole story
The goal is to raise awareness about the dangers of alcohol consumption and driving, especially during Easter Week, when car trips escalate. Read the whole story
Wendy's breakfast promo includes a Bacon or Sausage, Egg and Swiss Croissant with a small side of seasoned potatoes at the discounted price of … Read the whole story