Top of The News
by Les Luchter
With "30 products or platforms that generate over a billion dollars in annual revenue, we're not dependent on one product," said CFO. Read the whole story

APPAREL AND RETAIL
by Sarah Mahoney
The athletic apparel maker is introducing its first-ever plant-based nylon to prove sustainable textiles can perform as well as those made from petroleum. Read the whole story

FOOD AND BEVERAGES
by Steve Ellwanger
Customers get discounts on milk and Oreos by scanning barcodes on on any brand of milk, either in-store or at home. Read the whole story

COMMENTARY
by Steve Ellwanger
A-B's "disappointing" statement on its Dylan Mulvaney controversy "made it seems like they went into [the campaign] kind of naively," says PR expert. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
The technology allows customers to configure their 2023 Outlander PHEV and see it in motion on a photorealistic mountain pass. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Mazda, which spent an estimated $5M on TV advertising during 2022, burst back onto the scene in March with estimated outlay of $7.7M. Read the whole story

COMMENTARY
by Bill Duggan
Agencies "can address the desire for exclusivity by creating separations, establishing client-specific teams, and using secure systems to manage privacy concerns." Read the whole story

COMMENTARY
by Todd Wasserman, Staff Writer
The changes: a softer bun, more melted cheese, white onions on the patties and more Big Mac sauce. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most firms say intent data works, but only 36% are using it as part of a well-designed strategy, Intentsify and Ascend2 report. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The search evolution I envisioned 13 years ago -- toward "app-ssistants" who seamlessly find just the right app for your intent -- is taking … Read the whole story