Top of The News
by Steve Ellwanger
Stats are much more equal now: 38% of shoppers cite supermarkets as their main choice (down from 64% in 2016), while 33% pick mass retailers (up from 23%). Read the whole story
BEVERAGES
by Steve Ellwanger
Spot explains how to use the power of a "subtly sweet no" in everyday situations -- while touting 85% less sugar in product. Read the whole story
HEALTH
by Les Luchter
Unlike Mayo Clinic's previous campaign, which featured the voice of Viola Davis, the new commercials let graphic visuals do all the talking. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Ford expects EVs to be half of its global vehicle sales volume by 2030, on track to achieve carbon neutrality no later than 2050. Read the whole story
CANNABIS
by Sarah Mahoney
The world never tires of weed jokes involving Snoop Dogg, Willie Nelson or Martha Stewart. Bic is turning this gag into a find-the-culprit contest. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Recorded from the privacy of her Chevrolet EV, each 90-second segment gives listeners a peek into some of Swisher's off-duty moments. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
This ecommerce company knows dogs and cats really are people. Its CMO explains how a new campaign normalizes how they're all part of the … Read the whole story
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by Todd Wasserman
A survey from Gartner found 44% of digital marketing leaders who enacted contingency plans exceeded their organization's year-over-year profit growth. Read the whole story
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by Laurie Sullivan
Publishers and advertisers working to launch ad inventory that emits less carbon are also trying to stay within budget. Read the whole story
COMMENTARY
by John Trahar, Op-Ed Contributor
Most marketers don't know who their brands are anymore. Call it Brand Personality Disorder, an expensive problem that will bankrupt marketing unless we interrupt … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Sixty-four percent of individuals and 70% of business leaders are so stressed they want a robot to make their decisions, a study finds. Consumers … Read the whole story