Top of The News
by Steve Ellwanger
Premium, high-protein, lactose-free Fairlife milk became a $1 billion brand in 2022 and has seen double-digit volume growth for eight consecutive years. Read the whole story
BEAUTY
by Sarah Mahoney
Sales of pricey makeup, fragrance and skincare products jumped 16% in the first quarter. Read the whole story
HEALTH CARE
by Les Luchter
For "aches and pains, fatigue, shortness of breath, or other symptoms, physical therapy is the solution," according to a PSA from the American Physical … Read the whole story
SPIRITS
by Steve Ellwanger
A mythical sea monster known as the Kraken keeps pirates from sampling new Gold Spiced version of The Kraken rum. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
GM will provide the selected filmmakers with vehicles for use in their shorts. Read the whole story
by Richard Whitman, Columnist
Spark Foundry, part of Publicis Groupe, will assume all media planning and buying duties, including mass media, digital media, and retail media both on … Read the whole story
COMMENTARY
by Todd Wasserman, Staff Writer
A previous campaign Davidson did in the fall helped "drive consumer buzz" for breakfast, CEO David Gibbs said during a fourth-quarter earnings call in … Read the whole story
COMMENTARY
by Jordan Harper
QSRs made rapid gains during the pandemic -- and now that's slowed. One priority for the current moment: Make your data accessible but also … Read the whole story
by Fern Siegel
It's embarrassing, but real. Lots of women over 20 experience bladder leaks - and they use the wrong product to fix it. Read the whole story