Top of The News
by Sarah Mahoney
On the eve of Amazon Prime Day, Target and Walmart are unleashing back-to-school campaigns. All three have the ABCs on big deals. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Lexus upped its estimated June national TV ad investment by 19.2% year-over-year, with a notable 88% YoY increase during U.S. Open Golf Championship. Read the whole story
HEALTH
by Les Luchter
Largest-ever marketing campaign from 7-year-old D2C marketer aims to reach women "in the life stage of thinking or trying to conceive," says CEO. Read the whole story
by Todd Wasserman
This summer, Walmart Connect is testing the sale of ads on in-store radio and integrating in-store sampling programs with online offerings. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
So many people loved its "Runlate" April Fool's watch that the company turned the gag into a limited-run collectors' item. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
If the popularity of ChatGPT continues, I won't be the only consumer asking it for comparisons between vehicles. Read the whole story
by Fern Siegel
The new work maintains the playful air, adapting the original Can Hands motif. Read the whole story
by Karlene Lukovitz
Show's Twitter Views -- which count anyone who is logged in and views a tweet -- down from 120 million for first show on … Read the whole story
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by Ray Schultz
Coverage of teams and games will emanate from the Times' website 'The Athletic.' Read the whole story
by Steve McClellan
At Cannes last month “Working with Cancer” announced plans for a competitive pitch for its 2024 global ad campaign, which, like this year’s campaign, is … Read the whole story
by Richard Whitman, Columnist
The company previously worked with Party Land, an ad agency with offices in Los Angeles and Colorado. Search consultant Select Resources International is assisting … Read the whole story