Yum CEO David Gibbs said KFC saw the most growth with its lower-income consumers, with its offerings also appealing to new younger customers. Read the whole story

The popular budget brand just notched its 18th consecutive quarter of sales gains, proving that its hefty ad spending, especially on TikTok, is working. Read the whole story

"We've only begun to explore the potential full capabilities of kiosks, such as upselling and connecting personalized marketing across channels," said CEO Randy Garutti. Read the whole story

Kim McCullough joins Parella Motorsport Holdings as chief marketing officer. Read the whole story

As official snack sponsor of USA Mullet Championship, Fritos will be giving away 1,000 free haircuts at Floyd's Barbershop locations across the country. Read the whole story

First time brand has used a celebrity on-camera in ads, although Ed O'Neill was Straight Talk's off-camera voice for several years. Read the whole story

Pet parents more likely to use traditional advertising for information are ages 45-54 (46%, vs. 36% ages 18-34) per the Harris Poll data. Read the whole story

Themed "Luxe is in the Details," the effort features three 30-second TV spots focusing on the Genesis GV60, Electrified GV70 and GV80 models. Read the whole story

The campaign, from Mischief @ No Fixed Address, received a shoutout earlier this week from Tinder parent Match Group which described it as "a … Read the whole story

I don't know what "scotch bonnet bite" is exactly, but Uncle Waithley's Beverage Company has me convinced that I probably want it in my … Read the whole story