While the brand's relaunch is connecting with younger users, the fitness company lost 20,000 subscribers. Read the whole story

Fictional "milk" products range from the whimsical (rainbow milk), to the truly disgusting (hot dog milk). Read the whole story

The beauty brand is launching a new "Real Beauty" message in the crucible of underarms: New York City subways. Read the whole story

More younger buyers are choosing luxury vehicles, and they are more satisfied than younger buyers purchasing or leasing mass-market cars, per the study. Read the whole story

Bud Light's opening play for the new NFL season is an ad hyping the return of the brand's popular NFL team cans. Read the whole story

Fernandez himself developed a supplier diversity directory and conducted the industry's first diverse practices survey. Read the whole story

First activation is the 125 Pepsi Diner, an immersive experience that will welcome guests from Oct. 19-Oct. 25 in a so-far-undisclosed location in Midtown. Read the whole story

Land Rover's individual vehicle brands are distancing themselves from the parent company moniker as expressed in the TikTok account, which says simply "Defender." Read the whole story

One poll commissioned by Bayer finds 27% of adults would rather not know they have cancer, and 31% avoid doctor visits due to fear … Read the whole story