Gatorade Water, an electrolyte-infused alkaline water that represents brand's first unflavored water offering, will launch Q1 2024. Read the whole story

"Drive All Night" was previously used in a series of Chrysler commercials beginning in 2003 that featured its singer, Celine Dion. Read the whole story

VP brand marketing discusses "the craveable and intriguing flavors that go along with" hot items now available at the chain in a limited-time menu. Read the whole story

Aiming to publicize the fact that less than 4% of dentists are Black, Listerine's Whoa Collection features bottles decorated by a noted Black artist. Read the whole story

The watch company is rebranding, hoping to modernize its image while building on millennial nostalgia. Read the whole story

"When most brands are scaling back their loyalty programs...Domino's is doing the opposite." Read the whole story

Streamer illustrates its profusion of content with spots that stretch the point, like a dancer whose arms are pulled past human limits. Read the whole story

Among the goodies: the Cheetos Milk Bar birthday cake with Cheetos-dust-infused frosting, available for a limited time. Read the whole story

The launch of Android Automotive OS in Polestar 2, done in close collaboration with Google, has laid the foundations for Polestar's forthcoming cars. Read the whole story

With a new approach to marketing and a fresh take on its stores, the 104-year-old brand is targeting creators as well as athletes. Read the whole story