RESTAURANTS
by Teresa Buyikian
His more than 25 years of marketing strategy experience include senior positions at Ruth's Chris Steak House, Six Flags and Universal Orlando. Read the whole story
APPAREL
by Sarah Mahoney
A few weeks after its initial public offering, the ugly-shoe brand is winning unexpected fans. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The sponsorship will help Hyundai "authentically connect with Latina women," says Hyundai America CMO Angela Zepeda. Read the whole story
PHARMA
by Les Luchter
Sanofi tapped Usher for in-person events plus ads, while Abbott partnered with talk show host Sherri Shepherd and took over NYC's Oculus Center. Read the whole story
FOOD
by Danielle Oster
Leading meal kit brand HelloFresh's collab with dating app mainstay Tinder features easy-to-make recipes curated for couples. Read the whole story
CAUSE-RELATED
by Teresa Buyikian
Brands from Arby's to DoorDash to Peet's Coffee are matching guest donations, with commitments up to $250K. Read the whole story
FOOD
by Danielle Oster
Tailgate truck will visit select NFL stadiums during six games to invite fans to "pregrain" with recipes inspired by their favorite teams. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Co-founder Tim Brown explains the Wool Runner 2 innovations and why the company headed back to a New Zealand sheep farm to film the … Read the whole story
by Ray Schultz
Bryan West, formerly with NBC's Phoenix affiliate, gets the coveted job. Read the whole story
COMMENTARY
by Mike Ruff
Look beyond reports. It's easy to say "conversions increased because we introduced paid social," but supporting that statement is going to take more than … Read the whole story