
BEAUTY
by Sarah Mahoney
Sales may be drab in many categories, but cosmetics, skincare and fragrance continue to sparkle. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
"As a brand, our focus is on marketing opportunities embedded in culture, giving the best reach for showcasing the Nissan brand," said Nissan CMO … Read the whole story

BEVERAGES
by Danielle Oster
Pepsi brings Shaq back in a new ad referencing both his past collaborations with the brand and a 1995 hip hop classic. Read the whole story

RESTAURANTS
by Teresa Buyikian
One third of consumers plan to order takeout or delivery for Thanksgiving dinner this year, while another 17% intend to dine at a restaurant. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Lucid Motors is searching for an agency for a global campaign for its new Gravity SUV, Lucid Vice President of Marketing Andrea Soriani revealed. Read the whole story

CAUSE-RELATED
by Danielle Oster
A small cutout in each Stacy's Rise Pie demonstrates the small sliver of startup funding going to women business founders. Read the whole story

RESTAURANTS
by Teresa Buyikian
The Hearns, stars on TLC reality series "Extreme Cheapskates," promote A&W's loyalty program, explaining how they save money by doing their own dentistry. Read the whole story

HEALTH
by Les Luchter
Australia's Milkdrop illustrates just how painful breast pumping can be by showing images like a piece of fruit being scratched by a cactus. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Using YouTube Shorts, the language-learning brand invites viewers into the world of the snarkiest teenage mascot. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
"We are very much a brand 'for the drivers' -- focused on merging the car folks with the tech and lifestyle world," says Lotus' … Read the whole story

COMMENTARY
by Ray Schultz, Columnist
Most small businesses are optimistic -- but they say inflation is still hurting them, American Express reports in its study. Read the whole story