Top of The News
by Teresa Buyikian
At Wendy's, the seasonal Peppermint Frosty is returning, with the launch of the Peppermint Frosty Cream Cold Brew. Read the whole story
PETS
by Danielle Oster
The global campaign combines in-game experiences, immersive digital content and IRL event marketing. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Getty aims to "find gaps in the visual content our healthcare customers are downloading from us and what consumers want to see." Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
More effective than email, the returns on this used-to-cost-too-much channel keep improving -- especially for companies in feel-good product categories. Read the whole story
by Laurie Sullivan
The official host city of Super Bowl LVIII is launching a quirky multiplatform campaign, Excessive Celebration Encouraged, to promote the big game. Read the whole story
by Wendy Davis
If Alexa users weren't aware of the company's ad-targeting practices, it's because "they chose not to read Amazon's terms," the company told a federal … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Apparently not content with merely transporting passengers from one city to another, United Airlines reportedly may get into the behavioral targeting business. Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Sandwich ads are like insurance ads, with both having some of the more innovative messages, trying to differentiate when there's little to no real … Read the whole story