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Kantar predictions for the coming year include a growing edge for challenger brands and new metrics for measuring consumer attention and emotion. Read the whole story
PETSNo, toilet water is not one of the initial flavors. Instead, there's Chicken, Beef, and Turkey and Gravy. And all are non-carbonated. Read the whole story
CAUSE-RELATED"Yeah, I am special," says Special Olympics athlete Madi "Maddog" Madory, shown in one ad about to lift a large barbell. Read the whole story
AUTOMOTIVEBMW will also offer a VIP car service for attendees of the Miami Beach show. Read the whole story
RESTAURANTSThe official day is Dec. 4, but the chain has planned way more than just one day of promotions. Read the whole story
QSRThe box, designed by the artist Frost, contains a choice of 10-piece Chicken McNuggets or a Big Mac, fries and a McNugget Buddy collectible … Read the whole story
AUTOMOTIVEResearch from Cox Automotive indicates the Tesla Cybertruck garners 27% consideration. Read the whole story
COMMENTARYIn its latest Walmart-goes-to-Hollywood move, the retailer wants to blend tech prowess with swoon-worthy storylines. Read the whole story
The eclectic selections run the gamut from Jeff Goodby, who helped create an innovative agency, to Bill Imada who focuses on multicultural markets. Read the whole story
Paste has also recently acquired the political site Splinter, and will revive it in time for the 2024 election. Read the whole story
The holiday spot celebrates family time and runs through Dec. 31. Read the whole story
