Analysts are increasingly bullish on growth in Amazon's highly profitable ad business, saying this year's $46.5 billion in sales is just the beginning. Read the whole story

BMW's previous agency roster in the U.S. included Interpublic's Performance Art (data and CRM) and Anchor Worldwide (social media). Read the whole story

"Mobile, app-based ordering and pick-up (will) increasingly steal share from third-party home delivery in 2024," according to a Lyons Magnus report. Read the whole story

Geico brings back the character for the first time since 2019 in a new campaign starting with the Dec. 24 broadcast. Read the whole story

Both retailers look to warm up January sales with flashy collaborations. Read the whole story

A facial recognition app determines the right Whopper version and discount Brazilian customers get, according to how hungover they are. Read the whole story

Smaller chains "do a good job understanding their customers," which helps explain these pizza shops' significant growth, says Placer.ai's R.J. Hottovy. Read the whole story

A National Confectioners Association survey highlights the importance of winter holidays for sales of chocolate and candy brands. Read the whole story

A limited-edition merchandise release, the boots imprint a Guinness pint glass image in snow. Read the whole story

Pharma company Boehringer Ingelheim set up a NYC activation to increase awareness of the lesser-known symptoms of schizophrenia. Read the whole story