Top of The News
by Tanya Gazdik
Tapestry is the owner of Coach, Kate Spade and Stuart Weitzman, while Capri Holdings is the parent company of Versace, Jimmy Choo and Michael Kors. Read the whole story
DIRECT-TO-CONSUMER BRANDS
by Sarah Mahoney
Guests recline in comfy caskets for the six-minute talk show segments. Read the whole story
PHARMA
by Les Luchter
Elanco Animal Health drops fake dog poop in major cities to show how the deadly parvovirus gets spread from canine to canine. Read the whole story
CONSUMER PACKAGED GOODS
by Danielle Oster
Dermatologist and social media influencer Dr.Lindsey Zubritsky highlights connections between laundry routines and skincare. Read the whole story
PIZZA
by Teresa Buyikian
"But Wait, There's Marco's" is designed to put chain top of mind for customers ordering from same old place. Read the whole story
BEVERAGES
by Danielle Oster
Pepsi teamed up with celebrity chef Bobby Flay for the latest installment in its annual summer "#BetterWithPepsi" campaign focused on food pairings. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
"Porsche and fashion are connected, and have been for decades," says Ayesha Coker, vice president of marketing for Porsche. Read the whole story
COMMENTARY
by Teresa Buyikian
Rappers repping Dave or Buster's name throw down, because brand says it's knocking off half its name in honor of 50% off promo. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
As healthy humans, we will always produce sweat, new products to alleviate it, and funny commercials to promote stink-stoppers. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When the bar is set as low as it is for government customer service, using AI -- even with current limitations -- would still … Read the whole story
COMMENTARY
by Charlotte Pratt
To glean all the advantages of licensing with brands outside of your conventional wheelhouse, a la the Barbie franchise, consider applying these strategies. Read the whole story