Top of The News
by Sarah Mahoney
With Mother's Day spending expected to reach $33.5 billion, brands are looking for new ways to translate maternal instincts. Read the whole story
PHARMA
by Les Luchter
Campaign targets pulmonary arterial hypertension (PAH), a rare, progressive disease that can result in heart failure and reduced life expectancy. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
'We want to not just meet, but exceed, the expectations of today's drivers," says Hyundai's Olabisi Boyle. Read the whole story
FAST CASUAL
by Teresa Buyikian
Tacos with money and a purpose. Read the whole story
PIZZA
by Teresa Buyikian
The "You Tip, We Tip" promotion gives customers who tip a $3 "tip" to use themselves on their next online delivery order. Read the whole story
FOOD
by Danielle Oster
The "Champagne of beers" partnered with Chef Sam Davis-Allonce, founder of Hot N Saucy, on the release, available for sale beginning April 29. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The popular period-care brand uses its "Confidence" positioning to flex into new categories. Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
The one thing citizens of both parties agree on: Executing a puppy in cold blood and then bragging about it is unacceptable. Read the whole story
by Steve McClellan
California vacation spot MammothLakes has unveiled an inclusion-focused marketing campaign that purports to challenge stereotypes and invites everyone to experience the magic of the … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most consumers are shopping small this year, VistaPrint and Wix report. Read the whole story