Top of The News
by Tanya Gazdik
Niccol says big portions are part of the image of the brand, telling "Fortune" that "it's kind of who we are." Read the whole story

MERGERS
by Danielle Oster
The new owner plans to revive the brand as a working brewery rather than mine its individual brand assets. Read the whole story

LGBTQIA+
by Sarah Mahoney
While anti-LGBQT efforts are scaring many companies away from annual celebrations, this retailer is once again backing the nonprofit. Read the whole story

OTC
by Les Luchter
The move comes a year after an initial national retail rollout at Target, continuing a strategy of adding one major retailer per year. Read the whole story

RESTAURANTS
by Teresa Buyikian
Taco Bell and Cheez-It have come together to launch two new limited-time items, including The Big Cheez-It Crunchwrap Supreme. Read the whole story

QSR
by Teresa Buyikian
In two ads, Jack Box and Cube are buddies chilling together late at night in the recording studio, eating Jack in the Box. Read the whole story

LIFE-SAVING ELECTRONICS
by Les Luchter
Complete brand relaunch includes new technology called Kidde Detect, new product design and new packaging. Read the whole story

BEVERAGES
by Danielle Oster
The campaign also sees Michael Jordan return, providing narration for spot that features several top athletes including women's basketball phenom Caitlin Clark. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Volkswagen is using this year's holiday to announce a custom graphics program available to future ID. Buzz owners by way of an online 3D … Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
The niche potato chip brand is inviting consumers to turn something ugly into something beautiful. Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
Orkin's Pest Control is making music out of an upcoming end-of-the-world-level invasion of loud bugs? It's actually a harmonious move. Read the whole story