Top of The News
by Sarah Mahoney
Anti-DEI activists declare another victory against "wokeness," but observers say the DIY company's measured response may show another path to avoiding partisan mobs. Read the whole story

PHARMA
by Les Luchter
As outlined in a Pfizer video, the new platform assists consumers in "finding treatments, talking to a doctor" and "booking vaccines." Read the whole story

BEAUTY
by Sarah Mahoney
In partnership with Ulta, the tennis legend is using the tournament to debut the latest products in her fledgling beauty brand. Read the whole story

RESTAURANTS
by Teresa Buyikian
Fruit smoothie chain will debut the caffeinated offerings Sept. 10, initially with two options: the Coffee Dream Machine and the Buzzin' Mocha Moo'd, Read the whole story

FINANCIAL SERVICES
by Danielle Oster
The financial services company's collaboration with the mindfulness app features new content and curated playlists. Read the whole story

COMMENTARY
by Teresa Buyikian
The study, conducted this summer with 491 families across the country, found that convenience and value were the top motivating factors for dining out. Read the whole story

BEVERAGES
by Danielle Oster
Mountain Dew is introducing an activation geotargeting the entire Mountain Time Zone, with support from paid social and OOH. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
After an 11-year hiatus, EA Sports College Football 25 is back and Nissan is collaborating as an official activation partner. Read the whole story

COMMENTARY
by Barbara Lippert, Columnist
New commercial resurrects Alanis Morissette's song "Ironic," featuring her as narrator, with a dozen visual references to the original music video. Read the whole story