Top of The News
by Teresa Buyikian
Wendy's announced a $1 Frosty offer through the end of the month, taking a direct shot at the golden arches' frequently "broken" ice cream machines. Read the whole story
TECHNOLOGY
by Danielle Oster
MetaAI is allowing users to speak to the chatbot and hear responses in the voice of celebs such as Judi Dench and Kristen Bell. Read the whole story
CPG
by Sarah Mahoney
A new marketing effort aims to reposition the breakfast standard, shaking up meal occasions with new recipes. Read the whole story
CAUSE-RELATED
by Danielle Oster
The anti-gun-violence organization confronted lawmakers with a lapel pin collection showing the victims of school shootings. Read the whole story
APPAREL
by Sarah Mahoney
The sporting goods giant is rolling out new ads starring athletes Patrick Mahomes, Anthony Edwards and Aliyah Boston. Read the whole story
QSR
by Teresa Buyikian
The chain's national TV spot depicts an anxious women receiving a text from a friend that reads "Starting chemo tomorrow." Read the whole story
BEVERAGES
by Teresa Buyikian
The brand, a partner with the Academy of Country Music, has tapped singer Lauren Alaina to serve as the Hard Tea ambassador. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"We are driving awareness through a robust campaign, including public relations, social media and customer referrals," says marketing VP at Willow Laboratories, Read the whole story
COMMENTARY
by Barbara Lippert, Columnist
He tastes Life cereal as in the original, but also sings that "I really love my life." Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Among the predictable certainties of the future of CTV advertising: Both long-form and short-form video win. Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Most readers have taken an action in response to ad, the News/Media Alliance reports. Read the whole story