Top of The News
by Tanya Gazdik
The luxury brand unveiled an outerwear campaign, "It's Always Burberry Weather," and a rollout of "scarf bars," starting with its New York flagship store. Read the whole story
HOLIDAY
by Sarah Mahoney
Target, Macy's and Kohl's are amping up ads, hoping to woo the 183.4 million consumers forecast to shop Thanksgiving weekend. Read the whole story
BEVERAGES
by Danielle Oster
The campaign features Pepsi "agents" swapping out patrons' drinks for Pepsi at top burger chains that normally serve Coke. Read the whole story
LUXURY
by Sarah Mahoney
In a Grinchy surprise, the retailer has called off its popular annual light show. Read the whole story
FAST CASUAL
by Teresa Buyikian
Cilantro Soap is an homage to the people genetically wired to taste soap whenever they eat cilantro (which is in multiple Chipotle menu items). Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The brand is showcasing the experience on social media posts, including its Instagram pages. Read the whole story
SPIRITS
by Teresa Buyikian
As brand ambassador, Chopra Jonas appears in online videos promoting the collaboration on the brand's website and social media platforms. Read the whole story
AD TARGETING
by Danielle Oster
Phil Schraeder explains contextual targeting "through the lens of audience and moment." Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Ben Utecht patented the Shower Sock, which aims "to repel contracting and transferring infections such as athlete's foot and ringworm." Read the whole story
by Colin Kirkland
Meta may be planning to allow a few advertisers to create and publish ads on Threads this January - a first for the platform. … Read the whole story
COMMENTARY
by Jennifer Ross
Marketing leaders need to be prepared to justify their budget choices to the CFO, offering uncomplicated evidence of the value each investment brings. Read the whole story