Mars' cookie bar made a mistake when it followed just one influencer. The social-media team turned the slip into an engagement opportunity. Read the whole story

AIMM co-founder Carlos Santiago told "Marketing Daily" the report provided "proof that equality drives loyalty." Read the whole story

A new TV spot shows the Koala making note of when people acted like "bloody jerks" and were undeserving of steak this year. Read the whole story

While the gym chain isn't leaving humor behind, the "We're All Strong on this Planet" campaign represents a shift in brand thinking. Read the whole story

Biolongevity Labs co-founder Williams Hunter says the new administration should "just level the playing field and allow the free market to do its bidding." Read the whole story

While the Ranger Raptor North Edition was designed to be an everyday sleigh for heading off-road, flight capability was also important to the client. Read the whole story

Seeing the long-dead Chairman of the Board and Candy Man as talking heads gives the otherwise chill-to-narcotized spot an electric jolt. Read the whole story

Hearst and Conde Nast are working with Philip Morris International, a group that includes the Campaign for Tobacco-Free Kids and 50 public health advocates … Read the whole story