Ozempic's ads were 57% more effective in driving consumer engagement on streaming TV than on linear TV during Q3. Read the whole story

United Airlines-Kellanova's campaign followed this year's edible Pop-Tarts mascots as they made their way to the Pop-Tarts Bowl in Orlando. Read the whole story

The collab developed because light wines and pickleball both "appeal to consumers who embrace an active, healthy lifestyle," says Bota Box's marketing director. Read the whole story

Sports and related programming were key drivers of reach for eight of the 10 most-seen ads, according to iSpot.tv. Read the whole story

With "Hands Off My Halos," the citrus brand looks to juice up sales in the produce aisle. Read the whole story

President-elect Donald Trump has asked the Supreme Court to halt a law that could result in a TikTok ban, to give him time to … Read the whole story

Consumers sought deals and shopped right up to the last minute, Mastercard reports. Read the whole story