Top of The News
by Tanya Gazdik
TikTokkers have posted hundreds of unboxing videos under the hashtag #walmartbirkin. Read the whole story

BEAUTY
by Sarah Mahoney
The brand joins 3CE in the company's expanding global profile. Read the whole story

HEALTH CARE
by Les Luchter
AI in combination with dynamic creative optimization helps deliver "tailored, impactful content" for healthcare providers' marketing, according to Doceree study. Read the whole story

RETAIL
by Sarah Mahoney
Strong holiday spending was good news for retailers, but lower-income households are dangerously tapped out. Read the whole story

SPORTS
by Tanya Gazdik
"Chipper" is an example of how hockey culture transcends the action on the ice, says Chris Brandt, chief brand officer at Chipotle. Read the whole story

COFFEE
by Teresa Buyikian
The iced Brown Sugar Shakin' Espresso gets its name from the singer's hit song "Espresso." Read the whole story

TRAVEL
by Danielle Oster
New Year's Eve initiatives include a "high impact" OOH installation in Times Square, and ad running during "Dick Clark's New Year's Rockin' Eve." Read the whole story

COMMENTARY
by Ray Schultz, Columnist
There also was a big jump in Keep Returns usage by brands, Loop Returns reports. Read the whole story