Top of The News
by Tanya Gazdik
The apology "has the traits of a viral marketing campaign," according to DesignRush. Read the whole story
PHARMA
by Les Luchter
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty in an earnings call. Read the whole story
QSR
by Teresa Buyikian
Mezvinsky currently serves as president of Taco Bell North America and International, and will join KFC March 1. Read the whole story
FITNESS
by Sarah Mahoney
The regional low-cost gym's new campaign targets a wide range of fitness achievers. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
In an analysis of branded search interest and consumer sentiment, Tesla (+23%), Buick (+18%) and Lexus (+16%) were the top growing brands in 2024, … Read the whole story
QSR
by Teresa Buyikian
The limited-edition Love Kit, featuring frozen sliders, pickles and a strawberry cheesecake dessert, is available nationwide through the brand's fan store site. Read the whole story
FINANCIAL SERVICES
by Danielle Oster
The fintech company aims to position itself "as one of the most inclusive brands in America." Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Founder of nonprofit RxBalance Lydia Green says that "money and greed permeate the healthcare system." Read the whole story
by Colin Kirkland
If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 million American users … Read the whole story
COMMENTARY
by Elise Stieferman
Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story? Read the whole story