The apology "has the traits of a viral marketing campaign," according to DesignRush. Read the whole story
Pharmacy benefit managers actually "play a vital role in holding" sometimes-inflated prices down, said UHG CEO Andrew Witty in an earnings call. Read the whole story
Mezvinsky currently serves as president of Taco Bell North America and International, and will join KFC March 1. Read the whole story
The regional low-cost gym's new campaign targets a wide range of fitness achievers. Read the whole story
In an analysis of branded search interest and consumer sentiment, Tesla (+23%), Buick (+18%) and Lexus (+16%) were the top growing brands in 2024, … Read the whole story
The limited-edition Love Kit, featuring frozen sliders, pickles and a strawberry cheesecake dessert, is available nationwide through the brand's fan store site. Read the whole story
The fintech company aims to position itself "as one of the most inclusive brands in America." Read the whole story
Founder of nonprofit RxBalance Lydia Green says that "money and greed permeate the healthcare system." Read the whole story
If TikTok is banned by the federal government, it plans to end all U.S. operations Sunday, effectively shutting out over 170 million American users … Read the whole story
Can you see Google as the all-powerful wizard of digital marketing, and brands as Elphaba, the true heroes (or antiheroes) of the marketing story? Read the whole story