Top of The News
by Sarah Mahoney
Layoffs, inflation, and debt are piling up, but experts say retail spending might not take a hit -- -yet. What's next for the consumer economy? Read the whole story
QSR
by Teresa Buyikian
Catherine Tan-Gillespie, currently CMO and chief development officer for KFC U.S., becomes president in April. Read the whole story
HEALTH CARE
by Les Luchter
Aspercreme's first major campaign in four years shows boomers "authentically defying outdated perceptions of aging," says parent brand CMO. Read the whole story
SUPER BOWL
by Danielle Oster
Lay's "Little Farmer" ad was number one on System1's list, which measures long-term brand-building potential. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Bowen Yang and Sarah Sherman turn into itchy-scalped headbangers, ushering the L'Oreal brand into the shampoo category. Read the whole story
APPS
by Danielle Oster
Chispa's campaign centers around "the first-ever off-Broadway production produced by a dating app." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Volvo Cars "is looking to expand its offering beyond just cars to complete experiences." Read the whole story
COMMENTARY
by Shirley Marschall, Featured Contributor
Poor frequency capping is not just a consumer frustration. It's a waste of ad spend that directly impacts performance and brand perception. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Another week, another brand safety and ad fraud avalanche, according to two separate sources. Read the whole story