Top of The News
by Sarah Mahoney
Many companies are rebranding their strategies rather than abandoning them. Here's how marketers can continue reaching diverse audiences. Read the whole story

RETAIL
by Sarah Mahoney
With a prancing Parker Posey and new "White Lotus" collection, Gap hopes to find its way back to the zeitgeist. Read the whole story

RESTAURANTS
by Teresa Buyikian
The white glove Pretzelria Delivery Service will deliver Pepperoni Nuggets to contest winners in New York City, Detroit and Chicago. Read the whole story

QSR
by Teresa Buyikian
"We've seen ranch fountains go viral and people cater Wingstop ranch at their weddings," said Wingstop CRO Mark Christenson. Read the whole story

PHARMA
by Les Luchter
"Oh, oh, oh, Ozempic": Singer Michael Trotter Jr. of The War and Treaty, sings the praises of the diabetes medication. Read the whole story

COMMENTARY
by Tanya Gazdik, Staff Writer
The Outlander brought customers into the brand who either haven't considered a Mitsubishi in a number of years, or perhaps not at all. Read the whole story
by Danielle Oster
The platform introduced a new "emote" -- animated emoji -- and highlighted women content creators. Read the whole story

COMMENTARY
by Ray Schultz, Columnist
Barely a third of marketers said they have had personalized experiences in the last six months, Klaviyo reports. Read the whole story
by Steve McClellan
The campaign, led by the Ad Council was designed in collaboration with Dentsu and developer studio The Gang and includes audio and video from … Read the whole story