Top of The News
by Tanya Gazdik
Ohtani has about 20 active sponsorship deals at any time, like with the Japanese drugmaker Kowa and with New Balance. Read the whole story
FASHION
by Sarah Mahoney
With U.S. revenues slipping, the brand taps a global superstar to boost its underwear line -- and cultural cool factor. Read the whole story
BEVERAGES
by Danielle Oster
"Energizing The Madness" campaign represents the brand's largest name, image, and likeness initiative yet. Read the whole story
HEALTH CARE
by Les Luchter
"The beauty of connected TV is that we can run one creative on Cartoon Network and another on the Golf Channel," says Dutch CEO. Read the whole story
APPAREL
by Sarah Mahoney
Online resale platforms grew 23% in 2024. And nearly half of young shoppers say trade-in credit would drive a first-time brand purchase. Read the whole story
by Danielle Oster
Podcast host and NFL-adjacent Kelce stars in a video that capitalizes on pregnant women's hydration needs. Read the whole story
by Wendy Davis
The IAB, Chamber of Commerce, cable lobby and other organizations want a federal appellate court to strike down click-to-cancel rules, arguing that they're too … Read the whole story
INSIDER HOT TAKE
by Clayton McLaughlin
Clayton McLaughlin, EVP, Business Lead from Dobbino (a BBDO company) writes "This shift from social to interest-driven media represents a big change in user … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Retail brands demand flexibility and ability to customize in their martech stack, MessageGears reports. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
The health anxiety business is booming, thanks to influencers promoting dubious procedures because there is a financial incentive to do so. Read the whole story