Top of The News
by Tanya Gazdik
The motivation is April Fool's Day -- and for whatever reasons, this year seems to be a banner one for goofiness. Read the whole story
MOBILE
by Danielle Oster
The move followed the departure of former CMO Cheryl Gresham in February to join Starbucks. Read the whole story
SOCIAL COMMERCE
by Sarah Mahoney
The company reports a $1.27 billion loss as sales decline again. Read the whole story
FAST CASUAL
by Teresa Buyikian
Life finally duplicates art -- a real Chili's opens in a city where the location previously lived only in "The Office" universe. Read the whole story
OTC
by Les Luchter
Four OTC brands' mobile campaigns were celebrated by InMarket for high click-through/engagement rates and sales lift. Read the whole story
FOOD
by Sarah Mahoney
The Unilever brand leans into condiment culture wars with its newest digital activation. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Despite the sliding passenger door (which is what largely makes a minivan a minivan), the automaker insists that the vehicle is an MPV. Read the whole story
by Fern Siegel
Echo created a campaign for the outdoor power tools. Read the whole story
by Steve McClellan
The assignment includes global development of below-the-line marketing activities like in-store and in-bar brand presence, retail activations, and ecommerce strategies and shopper experiences around … Read the whole story
COMMENTARY
by Anthony Chiaravallo
Choosing agencies based on price instead of performance means choosing agencies that aren't incentivized to optimize. Read the whole story