Top of The News
by Tanya Gazdik
Brands looking to promote their products as American-made are confronting FTC standards requiring that such products must be "all or virtually all" manufactured in the U.S. Read the whole story
TEENS
by Sarah Mahoney
Piper Sandler's semiannual snapshot of upper-income youth spending finds Nike slipping and beauty budgets booming. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Half the country thinks the morning-after pill is illegal, according to Winx co-founder -- so consumer education is top priority. Read the whole story
BEVERAGES
by Danielle Oster
The deal includes live events, a broadcast campaign, packaging, and an initiative within the "WWE 2K25" video game. Read the whole story
COFFEE
by Teresa Buyikian
Douglas' previous beverage experience includes stints at E&J Gallo Winery and the Mark Anthony Group, parent to White Claw. Read the whole story
TOYS
by Sarah Mahoney
The NBA legend becomes Barbie's first "Kenbassador," as Mattel targets adult collectors -- and fights declining sales. Read the whole story
by Danielle Oster
The automaker said it is "currently reviewing all marketing and sales spending." Read the whole story
COMMENTARY
by Teresa Buyikian
The top three restaurant behemoths on Circana's ranking collectively generated over $100 billion in sales in 2024. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Optimism is advertising's friend; pessimism is its enemy; and uncertainty is its enemy on steroids. Read the whole story