Hailey Bieber's fast-rising skincare brand gives E.L.F. entry into Sephora, prestige price points, and a powerful new social storytelling engine. Read the whole story

The makeup brand's campaign features a series of short videos with Destin Conrad, Tiana Major9, and Zolita. Read the whole story

From collagen mocktails to red-light facials, Gen Z is blending wellness, beauty and food in new ways. Read the whole story

The stunt asks participants to drink the soda option in the bathroom, comparing its fiber content to a laxative. Read the whole story

Prizes include tickets to concerts of performers including Lainey Wilson. Read the whole story

The goal is to inspire fans and celebrate women's sports through exclusive content, in-game experiences and community outreach. Read the whole story

Hot Wheels, the in-restaurant video game, is also the theme for menu items that include chicken sliders and non-alcoholic drinks. Read the whole story

How one AI vendor helps healthcare companies "amplify their brand messaging for medications, personalize content, and build trust with patients." Read the whole story

Developed with Stagwell's Kettle, the companies call it a first-of-its-kind technology and a major step forward in digital retail innovation. Read the whole story