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Sponsorships are the second-biggest source of revenue for the NBA and its teams after media rights deals. Read the whole story
ACTIVEWEARFabletics taps Carly Gomez to steer its growing hybrid retail model, blending store growth, wholesale, and personalized marketing. Read the whole story
RETAILWalmart and other stores face fresh challenges in winning over low-income consumers. Read the whole story
AUTOMOTIVESports-related programming accounted for over 60% of the auto industry's total national linear TV ad spend in May, dominated by the NBA, per iSpot.tv. Read the whole story
CAFESBrand is touting its $1 smoothies, available June 21, with L.A.-based wild postings and street art executions. Read the whole story
COMMENTARY"It's' really time for brands to think differently about the value that they're providing," says FutureBrand's head of strategy. Read the whole story
ALPHRThe hard seltzer brand has enlisted a "No-Bail Bondsman" to keep flaky friends from bailing last minute on get-together plans. Read the whole story
BEVERAGES"Now, once technology and federal law permits, you can clone Ozzy and enjoy him for hundreds of years into the future," the brand claims. Read the whole story
BEVERAGESThe brand is calling on athletes to nominate teams who will win funding for equipment, travel, and registration fees. Read the whole story
- COMMENTARY
Do CEOs see themselves as answering to shareholders based in the Districts, and CMOs as living in a caricature-driven world like The Capitol? Read the whole story
- COMMENTARY
While people consume content fluidly across formats, ad budgets don't flow nearly as freely, but remain disproportionately concentrated in walled gardens. Read the whole story
