Top of The News
by Tanya Gazdik
"The reference to genetics...has led to some criticism online," per Newsweek, echoing the earlier controversy over an American Eagle ad. Read the whole story
CMO
by Sarah Mahoney
New McKinsey research reveals why CMOs keep getting sidelined -- and what it'll take to make marketing matter again. Read the whole story
FAST CASUAL
by Teresa Buyikian
IHOP is doing a very limited test run of Dubai Chocolate Pancakes, available only in three locations on Aug.4. Read the whole story
HOME IMPROVEMENT
by Sarah Mahoney
Cheeky campaign targets midsummer garden slump -- and maximum irreverence Read the whole story
AUTOMOTIVE
by Tanya Gazdik
General Motors is touting its new claim to fame as the fastest American manufacturer to traverse a legendary German racetrack. Read the whole story
COMMENTARY
by Teresa Buyikian
A Zappi survey found only 14% of consumers view QSRs as a "budget-friendly" option. Read the whole story
by Steve McClellan
The campaign is titled "Some Things Never Change." The tagline is "Life. Love. Home." It's the latest phase in the brand's 150th anniversary celebration. Read the whole story
by Fern Siegel
BBH's campaigns, geared to younger demos, tie dating to meaningful community action. Read the whole story
by Fern Siegel
Alma created the deodorant idea, packaging and campaign. Read the whole story
COMMENTARY
by Shirley Marschall, Featured Contributor
It scores ad creative for tone and aesthetic, and matches it to current mood states. Euphoric? Let's sell you a trip to Ibiza before … Read the whole story