Top of The News
by Tanya Gazdik
"This is the modern formula for outrage marketing," said Molly McPherson, crisis and reputation strategist, according to CNN Entertainment. Read the whole story

RETAIL
by Sarah Mahoney
Strong second-quarter results show shoppers are still opening their wallets -- and marketers are, too. Read the whole story

OTC
by Les Luchter
Haleon's Advil lost share in its battle with Kenvue's Tylenol. The company's fighting back with "strong promotional plans" for the brand, says CEO. Read the whole story

QSR
by Teresa Buyikian
The chain will also mark its anniversary with minor league baseball promos and commemorative cups. Read the whole story

PHARMA
by Les Luchter
Bimzelx, already used to treat psoriasis, can now be prescribed for HS, a not-so-rare skin disease. Read the whole story

BEVERAGES
by Danielle Oster
A former horseback riding instructor credits the beverage with maintaining "my protein levels and my muscles" to help her recover from hip surgery. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Dillon Gabriel has a well-known fondness for the Chrysler Pacifica, which he has used throughout his college career. Read the whole story

BEER
by Teresa Buyikian
Contestants enter by answering the question "If given a year off and $100,000, how would you flip the script?" Read the whole story

TRAVEL
by Danielle Oster
The campaign promotes the global cruise line's Great Stirrup Cay island in the Bahamas as an "escape hatch." Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Walmart, Conagra, and General Mills face high exposure. But for food stamp users, the losses may be life-threatening. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Meta is offering a more efficient content studio. Google created an autonomous agency, automating the entire tactical pipeline. Read the whole story