Top of The News
by Tanya Gazdik
Ice cream's release is timed to coincide with the launch of Frida's 2-in-1 Manual Breast Pump and National Breastfeeding Awareness Month. Read the whole story
RETAIL
by Sarah Mahoney
Sharper marketing to Gen Zalpha hasn't been enough to overcome a heavy debt load. Read the whole story
FAST CASUAL
by Teresa Buyikian
Formerly Noodles prez and COO, Christina also had long stints at Burger King and Church's Chicken. Read the whole story
HEALTH CARE
by Les Luchter
The growing chain of emergency facilities is emphasizing the "ER" part of its name in the brand's first integrated ad campaign. Read the whole story
QSR
by Teresa Buyikian
QSR giant is promoting the mythical home of its characters with merch and the Mt. McDonaldland Shake, featuring a secret surprise flavor. Read the whole story
TECHNOLOGY
by Danielle Oster
Acer's first sports marketing initiative includes sponsoring a Stanford Cardinals football matchup against rival San Jose State. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
It will be manufactured in the U.S. as early as 2028 and will compete with such vehicles as the Ford E-Transit and Mercedes-Benz eSprinter. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
With avalanches, snakes, and a five-year plan, the outdoor clothing company gives up on playing it safe. Read the whole story
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by Wendy Davis
A federal judge has nixed California's Defending Democracy from Deepfake Deception Act, which would have required large online platforms to block "materially deceptive" content … Read the whole story
by Fern Siegel
The work capitalizes on romance's popularity across social, OOH, podcasts, TV and streaming platforms. Read the whole story
COMMENTARY
by Jim Caruso
Fans aren't just cheering for jerseys; they're following personas into fashion collabs, ESPY cameos, Comic-Con panels, and more. Read the whole story