Top of The News
by Tanya Gazdik
Drugstore chains are now restricting COVID vaccines in more than a dozen states. Read the whole story

BEAUTY
by Sarah Mahoney
The retailer credits smart social media, musical tie-ins and constant novelty with keeping shoppers engaged. Read the whole story

HEALTH AND WELLNESS
by Les Luchter
Manitoba Harvest's pun marks the brand's expansion beyond hemp seed products to other "superseeds" like chia. Read the whole story

FINANCIAL SERVICES
by Danielle Oster
"Here For You" shows scenes where the payment service is an important part of moments big and small, such as a group dinner. Read the whole story

QSR
by Teresa Buyikian
Taco Bell's collab with the American fashion brand features a Y2K Ed Hardy Taco Bell hat, Y2K digital watch and vintage-style shirts, Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Shot entirely in Blythewood, South Carolina without any actors, the ad aims to capture the spirit that drew Scout to this town. Read the whole story

COMMENTARY
by Sarah Mahoney, Staff Writer
Archer's "Stick to Real" bets on Hulu, humor, and ingredient transparency over preachy wellness. Read the whole story

COMMENTARY
by Teresa Buyikian
As consumers continue to pinch pennies, they're becoming more decisive about where they spend their restaurant dollars. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
If you are targeting less than 10% of the U.S. population, you have no reason to be spending money on broad-reaching media like network … Read the whole story
by Laurie Sullivan
AI often misinterprets a user's search intent or broadens the targeting too much, which can result in a significant number of low-quality clicks that … Read the whole story