Top of The News
by Tanya Gazdik
The restaurant chain also says it will streamline its leadership team, but CMO Sarah Moore was not mentioned in the release. Read the whole story
RESEARCH
by Sarah Mahoney
Brand Keys' latest Loyalty Leaders survey shows generative AI players like ChatGPT leapfrogging heritage names. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Jeep is partnering with Hasbro and McDonald's, which is sponsoring its own Monopoly Game. Read the whole story
HEALTH
by Les Luchter
"It's our most integrated effort to date: a single idea spanning paid, owned, earned, and an interactive," the brand boasted. Read the whole story
HISPANICS
by Danielle Oster
"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec director. Read the whole story
RESTAURANTS
by Teresa Buyikian
Mark Wahlberg's action-thriller heist flick "Play Dirty" began streaming on Prime Video Oct. 1. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The No. 1 mayo brand keeps finding new ways to reach fragmented football audiences -- and spark double-digit sales growth. Read the whole story
COMMENTARY
by Teresa Buyikian
Seeming contradiction: Fast-food restaurants are both increasing the number of combo meal offerings AND raising prices on those bundled meals. Read the whole story
COMMENTARY
by Hillary Applegate
Corporate social content often dies in the same place it's born: the approval chain. Read the whole story