Top of The News
by Tanya Gazdik
The actors speak with their distinct, gravelly voices: "It's cold out there," Pacino tells De Niro. "Well, whaddya gonna do about it? Wear coats." Read the whole story
FORECASTS
by Sarah Mahoney
New survey finds shoppers still ready to spend nearly $890 each, even as other forecasts point to tighter budgets. Read the whole story
TRAVEL
by Danielle Oster
Study found increases in the use of AI tools, and interest in solo travel and wellness destinations. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
Brand made the move from "inconsistent" marketing that included "various logos" to consistent packaging, says Bayer's Perez. Read the whole story
THANKSGIVING
by Sarah Mahoney
With humor, thrift and a little chaos, brands are courting cost-conscious cooks, with "Friendsgiving fails" and $4 feasts. Read the whole story
DESSERT CHAIN
by Teresa Buyikian
Dessert chain and game developer tout the latter's "Monster Hunter Wilds" with new menu items, in-game rewards and a contest. Read the whole story
SPIRITS
by Teresa Buyikian
Hip-hop icon's 505 Edition Branson Cognac is a limited-edition, $25K version housed in a handcrafted crystal carafe. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
New decorative offerings blend spooky scenes with Halloween fun, letting Audi owners further personalize their vehicle's interior. Read the whole story
COMMENTARY
by Julie Spear, Op-Ed Contributor
For one, make pre-event a priority. Brands that invested steadily in awareness advertising saw substantially higher Prime Days results. Read the whole story
by Fern Siegel
Fallon did the creative for the brand's biggest media investment ever. Read the whole story