Tim LeBel, Mars' Chief Halloween Officer, explains how the candy giant keeps reinventing its biggest holiday. Read the whole story

The campaign debuted with out-of-home ads and social activations surrounding New York Knicks against the Cleveland Cavaliers. Read the whole story

With "It's What They Thought That Counts," the retailer leans into the thrill of outsmarting holiday spending. Read the whole story

Meal includes one of six collectible figurines that features various character-related details, such as Phoebe's guitar. Read the whole story

Barbecue entrepreneur Cedric is seen grilling up a feast and also touting the benefits of Prilosec OTC. Read the whole story

The athleisure brand teams up with all 32 football teams as it tries to re-energize its struggling U.S. business. Read the whole story

The awards are based on what's been done during the past year demonstrating vision, innovation and industry leadership using media to connect brands with … Read the whole story

The multichannel U.S. campaign runs out-of-home in high-foot-traffic areas of New York and Miami, along with a digital rollout. Read the whole story

"We have made the decision to form a single marketing organization, and while we recruit our first Chief Marketing Officer, I will be acting … Read the whole story

Magic Camp created more than a campaign. It's a cultural shift in how we view frozen food. Read the whole story