The long-time Olympic sponsor's list of athlete ambassadors included speed skater Erin Jackson and figure skater Ilia Malinin. Read the whole story

Automaker scares up a Halloween trick that's a vote for human drivers. Read the whole story

Brand sponsors global pop-ups that share pan de muerto, a traditional sweet bread symbolizing love and remembrance. Read the whole story

Dutch's first podcast buy, on comedian Sarah Silverman's show, led to a a 10% lift in membership purchases. Read the whole story

Campaign starring the New York Knicks' Josh Hart encourages Heineken drinkers to take their social life off social media. Read the whole story

Automakers are spending less on national TV, as seen in data from September, third quarter and year-to-date, according to iSpot.tv. Read the whole story

Mobile game company Supercell began its promotion of game's "most iconic character" with an NYC in-person event. Read the whole story

As many marketers step back from purpose-driven work, E.L.F. keeps turning belief into brand energy -- and takes it to Twitch. Read the whole story

The initiative reflects a broader commitment to associating the brand with culture and cinema. Read the whole story