Top of The News
by Sarah Mahoney
Bain says spending is flat, profits are sliding, and millions of shoppers have left the category as the shift toward experiences accelerates. Read the whole story
LAYOFFS
by Sarah Mahoney
As agencies and brands accelerate cuts, middle managers report the lowest psychological safety in the industry. Read the whole story
CAUSE-RELATED
by Danielle Oster
Running across digital and social channels, the 2026 campaign drives viewers to download a "Try Dry" app. Read the whole story
HEALTH AND WELLNESS
by Les Luchter
The wellness category is distinct from pharmaceuticals, which reached $1.8 trillion last year. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
The Hyundai deal debuts just as Stellantis is ending a short-lived partnership with the Peanuts franchise. Read the whole story
QSR
by Teresa Buyikian
The new menu includes SpongeBob's Krabby Whopper and Mr. Krabs' Cheesy Bacon Tots. Read the whole story
QSR
by Teresa Buyikian
The restaurant kicks off its "12 Days (Chainz) of Saucemas" campaign, giving customers 12 different daily Zaxbys deals. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The screen indicates when it "saw" and yielded to pedestrian, in case anyone in the car was wondering about the pause in driving. Read the whole story
by Fern Siegel
The apparel retailer believes Stewart has cross appeal with all ages. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
While watching the Macy's Thanksgiving Parade on NBC last Thursday, it was possible to be awestruck by the business side of this iconic annual … Read the whole story
COMMENTARY
by Amber Burns, Eva Wasko
Put social teams in upfront strategy sessions. They have valuable insight into what moves your consumers to move their friends. Read the whole story