Santa's reindeer are grounded after getting into a fight over a chicken wing, so it's up to Hank to pull a Rudolph. Read the whole story

Data from NRF, Adobe and Mastercard shows people were out in force -- but only buying when marketers deliver value. Read the whole story

Santa delivers the message "Don't Gift Patreon" in an implicitly threatening manner, because he sees the creator platform as competition. Read the whole story

The brand's latest stunt offers the entire company to anyone who can prove the planet has an edge. Read the whole story

Campaign was designed to "empower" allergy sufferers to enjoy season without fear of missing out on such activities as hiking and leaf peeping. Read the whole story

The actor stars in digital and social content that runs throughout the holiday season, leading up to the Sundance Film Festival in late January. Read the whole story

"Be There With Hyundai" aligns with automaker's commitment to foster youth engagement and global family connections. Read the whole story

TikTok star Jay Guapo and model Gio Ramos join the Gen Z-targeted campaign. Read the whole story

Since amassing $100 million in Black Friday sales in the U.S. last year, TikTok Shop has grown in size, increasing holiday sales while attracting … Read the whole story