Top of The News
by Sarah Mahoney
Brands expect a busy holiday season, fueled by prestige demand and a wave of cozy, comfort-food scents. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
However, the company's website still lists McGovern as a member of the executive team. A spokesperson declined comment. Read the whole story

CPG
by Les Luchter
The Clorox brand's "Don't Get Mad, Get Glad" tagline is revived with a new music video of Oscar's classic song "I Love Trash." Read the whole story

RETAIL
by Sarah Mahoney
Both Lowe's and Whisker turn boxes into holiday hacks, from decoy gift packaging to a spoof "Box Pro" for cats. Read the whole story

SPIRITS
by Teresa Buyikian
The ad reportedly marks the first national Super Bowl spot for a vodka brand in the last 30 years. Read the whole story

ENTERTAINMENT
by Danielle Oster
The global campaign centers around an ad made with hand-drawn animation, positioning the brand as viewers' portal into the genre. Read the whole story
by Danielle Oster
Scam prevention campaign comes from cross-industry group including companies accused of inadequate fraud prevention. Read the whole story

COMMENTARY
by Teresa Buyikian
In dollars, the overall sales volume should reach $480 billion, a $14 billion increase compared to 2024. Read the whole story
by Fern Siegel
The new tag: "You drive everything." There are more than 200 makes and models. Read the whole story
COMMENTARY
by Jim Caruso
Loyalty to one sport doesn't box fans in; more often, it amplifies attention elsewhere. Read the whole story