Top of The News
by Tanya Gazdik
Anti-Americanism on social media surged 5 to 10-fold in Canada, Mexico, and France as consumers reacted to the tariffs and policies of the U.S.administration. Read the whole story
RESTAURANTS
by Teresa Buyikian
White Castle has promoted Jamie Richardson to CMO, replacing Lynn Blashford, who is retiring after 15 years. Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
Retailer pairs telehealth, AI nutrition and price rollbacks as wellness becomes a loyalty play. Read the whole story
HEALTHCARE
by Les Luchter
The campaign includes a :45 video on TikTok and Instagram, consisting of a series of text-heavy images. Read the whole story
BEER
by Teresa Buyikian
Christopher Walken stars in spot encouraging consumers to get back to real-life connections. Read the whole story
ENTERTAINMENT
by Danielle Oster
Netflix and Goop Kitchen partnered on a "Hot Bianca" gluten-free white pizza to promote the debut of mystery series "His & Hers." Read the whole story
BEVERAGES
by Danielle Oster
Welch's and digital fitness platform Strava tout a fitness "challenge" audiences can sign up for online, based on the idea to "start somewhere." Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Volvo says this isn't merely a typeface, but a "quiet innovation in automotive design." Read the whole story
COMMENTARY
by Sarah Mahoney, Staff Writer
The regional brand is using experiential marketing to highlight how different it is from the rest of the condiment crowd. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
As an industry, we are still collectively looking the other way when billions of dollars in ad spend are effectively being set on fire. Read the whole story
COMMENTARY
by Elisa Becker
Real marketing power comes from passions, behaviors, and mindsets -- not birth years. Read the whole story