Top of The News
by Tanya Gazdik
Meanwhile, Meta has been hit with a lawsuit over the technology in its smart glasses, and their use is also prompting privacy concerns. Read the whole story
SOFT DRINKS
by Sarah Mahoney
As PepsiCo revives the Pepsi Challenge, it's also offering an Instagram-ready lesson in challenger-brand marketing. Read the whole story
OTC
by Les Luchter
Competing antacids are targeting NFL fans who may be affected adversely by eating all those acidic foods advertised during playoff games. Read the whole story
BEAUTY
by Sarah Mahoney
The brand's "Stop the Shedding" campaign uses cinema ads and thriller vibes to meet women where hair anxiety actually lives. Read the whole story
COMMENTARY
by Teresa Buyikian
Vodka brand grants monthly teetotalers a "Damp Jan Day Pass," which gives "parched pals a pass on self-imposed celebration bans." Read the whole story
QSR
by Teresa Buyikian
The year-long partnership will include a series of activations across CaseOh's and Cicis' Twitch, Instagram, TikTok and YouTube platforms. Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
Buyers can rejoice in the return of actual knobs and levers to control the HVAC system -- no more scrolling through screens to get … Read the whole story
by Colin Kirkland
In the first few days under new ownership, the U.S. version of TikTok has faced widespread outages and backlash from users, celebrities and politicians … Read the whole story
by Fern Siegel
Creative is currently rolling out across North America, Australia and the Nordics. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
His move from global philanthropy to media is a chance to change the world by shaping the public imagination. Read the whole story