With 62% of women planning to watch this year's Super Bowl, beauty companies are fine-tuning brand-savvy plays. Read the whole story

Pharma ads during regular season NFL games in 2025-2026 were 104% more effective than average pharma ads on prime-time broadcast and cable. Read the whole story

An homage to Bad Bunny's upcoming Super Bowl XL halftime show, the spirit brand's livestreamed race will feature adoptable rescue bunnies. Read the whole story

The longform spot begins as a sweet father-son drive, sparked by a the boy's mission to fulfill Billy Bass's request to "take me to … Read the whole story

The candy brand is using the game to launch a new product: a juicy gummy twice as big as its original Nerds Gummy Clusters. Read the whole story

Drake has served as the company's chief financial officer since 2024, and now fills the role left vacant by David McKillips. Read the whole story

The visceral ads feature sports and Olympic stars in amazing situations. Read the whole story

The refresh, done with ad agency Schafer Condon Carter, includes new spokescharacter "Brotega," as well as new ads, packaging and more. Read the whole story

The pilot program features a "new methodology enhancement." Read the whole story