Top of The News
by Les Luchter
The pharma company enters the Super Bowl with a :90 spot starring celebs including Danielle Brooks for the groundbreaking Wegovy weight-loss pill. Read the whole story
TRUST
by Sarah Mahoney
Gartner's Nicole Greene spoke with "Marketing Daily" about the sports convergence turning this year's game into a launch pad for months of brand momentum. Read the whole story
AUTOMOTIVE
by Tanya Gazdik
Creative features chef, actor and dip enthusiast Matty Matheson interacting with the "Nissan Dip Seat." Read the whole story
RETAIL
by Sarah Mahoney
Nickelodeon's loss is the retailer's gain, bringing stop-motion magic to spatulas and meatballs. Read the whole story
CHAIN RESTAURANTS
by Teresa Buyikian
Footballers Tyrod Taylor and D'Andre Swift promote what the chain calls the Taylor & Swift Halftime Feast, including DQ's new Chicken Strip Party Platters. Read the whole story
by Fern Siegel
Which is first: the chicken or egg? Read the whole story
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by Fern Siegel
Artlist's ad was produced for less than $5,000. Read the whole story
COMMENTARY
by Teresa Buyikian
Consumers still love their pancakes: Breakfast continues as a big traffic driver, while lunch and dinner visits are down YOY, according to Technomic report. Read the whole story
COMMENTARY
by Paul Nelson
Every time you force consumers to justify their choice, you're pushing them to think of you as a conundrum to solve rather than a … Read the whole story
by Steve McClellan
The resort complex has unveiled a repositioning campaign,"This Changes Everything," that debuts in the Super Bowl. Read the whole story