The chain unveiled its "higher-quality Whopper experience," inspired by its recent initiative that invited customers to call or text Burger King president Tom Curtis … Read the whole story

As makeup remains a pressure point for Estee Lauder, MAC's Sephora rollout becomes a test of channel strategy. Read the whole story

"While automakers' TV ad budgets were squarely focused on the NFL Playoffs in January, those games were not the only place to find potential … Read the whole story

With sales up 25%, the new work builds on Gen Z's love of analog reading, turning literary choices into fashion statements. Read the whole story

Getting past consumer mistrust is easiest for industry "disruptors" as opposed to "legacy institutions," says Shannon Langrand, CEO of Langrand agency. Read the whole story

A new campaign for Visit Sweden, the country's travel and tourism board, is inviting consumers to apply to actually win custodianship of one of … Read the whole story

Web companies can collect personal information from young children in order to verify their ages, the FTC said this week in a new policy … Read the whole story

Advertisers can now upload their existing ad assets into X Ads Manager via Media Studio, Composer or the Campaign Form and apply new aspect … Read the whole story

AI is becoming part of the infrastructure for brand discovery and comparison, along with content creation. Read the whole story