Top of The News
by Tanya Gazdik
Fast-food giant McDonald's is turning an order kiosk into a confessional. In four cities, consumers who share first-job stories will receive gift cards. Read the whole story
GEN Z
by Sarah Mahoney
Consumer trust is collapsing and creators are bailing. The platform's metrics -- as reported by a Harris Poll -- should scare marketers everywhere Read the whole story
PHARMA
by Les Luchter
Sanofi's global marketing director Ridhima Sharma called the new approach a "unified customer journey." Read the whole story
SPIRITS
by Teresa Buyikian
Roberto Carlos and Thierry Henry show off some fancy footwork while watching the World Cup with friends and loved ones. Read the whole story
HEALTH AND BEAUTY AIDS
by Sarah Mahoney
The women's shaving brand leans on sci-fi and soap bubbles to highlight innovations. Read the whole story
QSR
by Teresa Buyikian
Campaign centers around the brand's largest value offer ever: the new 60 Day Unlimited Play Pass, Read the whole story
COMMENTARY
by Tanya Gazdik, Staff Writer
The Women's Worldwide Car of the Year was decided by 86 women journalists from 55 countries across five continents. Read the whole story
by Fern Siegel
The site offers more intuitive digital experiences. Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
AI-generated footage and viral misinformation are reshaping how the world experiences the war around Iran. Read the whole story
COMMENTARY
by Ivy Cohen
Use data as an emotional trigger. We often treat data as a dry footnote, when it can be a spark for further engagement. Read the whole story